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Rand's Blog
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Latest posts
Last updated 4 months ago
What Your Marketing Needs is a Bad Guy
over 4 years ago
If you’re a big brand, already established, conservative in your ways and...
8 Counterintuitive Marketing Strategies That Actually Work
over 4 years ago
Cold outreach is typically seen as a numbers game: hit as many...
Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead
over 4 years ago
You’ve heard the marketing analytics spiel before. It goes something like Marketing...
SparkToro’s Year 2 Retrospective: Can Chill Work, Alternative Funding, and an Indie Approach Scale?
over 4 years ago
Two years ago today, at the nerve-wracking start of a global pandemic...
SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam
over 4 years ago
TL;DR – From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous...
SparkToro’s Mission, Vision, and Values: BELUX
over 4 years ago
Those skilled in the art of BS detection can tell you that...
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
over 4 years ago
Update: We hosted a SparkToro Office Hours webinar about audience personas. Sign...
Google, Apple, and Amazon Stifle Innovation When They Favor Their Own Products
over 4 years ago
The SparkToro team got an exciting surprise on Sunday evening: a mention...
The Episodic Content Creator’s Guide to Using SparkToro
over 4 years ago
Last Saturday, I received an email from Rich Wilan, founder of Fascinate...
SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing
about 4 years ago
It’s been about one year since we launched Demographics in SparkToro, and...
Welcome to SparkToro’s Marketing Architect: Amanda Natividad
about 5 years ago
Every few years, I stumble across a human being whose personal values...
NEW in SparkToro: Demographics (also, our pricing tiers are changing tomorrow)
over 5 years ago
Friends, I’ve got great news. If demographics data is valuable to your...