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Latest posts
Last updated 18 days ago
How to Protect Your Email Program During a Rebrand: A Practitioner’s Guide
18 days ago
Going through a merger, rebrand, or domain change? Read this first Key...
We Want Your Email Preferences: The New Approach to Opting In
29 days ago
Key takeaways Low email preference center usage is an awareness problem, not...
Happy Birthday, Now Buy Yourself a Present! The Potential of Birthday Emails
about 1 month ago
Key takeaways Birthday emails generate 481% more transactions and 342% more revenue...
Your Holiday Emails Start Now: A Summer Deliverability Prep Guide
about 1 month ago
Key takeaways Start your holiday deliverability prep in the summer, not in...
The Anatomy of a Good Email
about 2 months ago
Key takeaways High-performing emails are built from the ground up, with each...
Elements of a Perfect E-Receipt (With Examples)
about 2 months ago
Key takeaways A great e-receipt balances transaction details with strategic elements like...
Understanding Commercial Email: Examples and Best Practices
about 2 months ago
Commercial email generates $10-$36 per $1 spent. That’s a pretty impressive ROI—if...
What Is Microsoft SNDS—And Why Your Deliverability Strategy Depends on It
about 2 months ago
Key takeaways Microsoft SNDS is a free, IP-based postmaster tool that reveals...
Improve Customer Service Using Reminder Emails
about 2 months ago
Key takeaways Service-oriented reminders build better customer relationships and support their success,...
Why They’re Just Not That into Your Emails—and How to Fix It
about 2 months ago
Key takeaways Complaint spikes, inactive addresses, and misaligned send frequency are routing...
Micro Animations, Macro Impact: 10 Use-Cases You Can Try Today
3 months ago
Key takeaways Micro-animations are subtle, fast-loading motion effects that boost engagement without...
The Dangers of Generative AI in Email Marketing
4 months ago
Key takeaways Generative AI is now a standard part of the email...