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BP&O – Branding, Packaging and Opinion
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Latest posts
Last updated 2 days ago
Wedge’s Bastét toothpaste brand design makes absolutely no sense for its category – and perhaps that’s what makes it so utterly gorgeous
2 days ago
“Nano-hydroxyapatite” isn’t exactly memorable – it takes a few tries to even...
Mother Design gives psychic platform Keen a 90s New Age sensibility for the digital age – and it works beautifully
5 days ago
Arguably, we’re approaching a time that could be seen to be ‘post-woo-woo’...
Studio South merges rigour and ridiculousness in the best way possible in its superb identity for noodle joint Oodles
10 days ago
There’s so much to love about this identity – not least that...
Oral Care Shelves…Where Good Design Usually Goes To Die
11 days ago
Packaging expert Lisa Cain shares her opinion on oral hygiene brand Smart...
Mucca makes New York supermarket company Fairway’s everyday essentials anything but basic
12 days ago
Founded in 1933, Fairway Market is an independent regional supermarket chain with...
‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum
17 days ago
I struggle to think of a subculture I detest quite as viscerally...
Packaging’s Dirtiest Job
18 days ago
Packaging expert Lisa Cain shares her opinion on brand Michu’s cat litter...
Thonik’s identity for Orkest Phion gives the symphony orchestra a brand that’s as ever-changing and itinerant as its programme
19 days ago
Orkest Phion – or Phion Symphony Orchestra in English – is a...
Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely
24 days ago
This is an identity that’s not very easy to instantly get your...
Can Europe Become a Brand?
25 days ago
Packaging expert Lisa Cain shares her opinion on the idea of a...
Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage
about 1 month ago
Pretty much the one and only memorable brand name when it comes...