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Latest posts

Last updated over 4 years ago

The Complete Guide to Product Marketing in 2022 and Beyond

over 4 years ago

In 2015, chiefmartec.com reported a “staggering” 1,876 SaaS vendors. In 2020, there...

What is a product marketing manager (and what do you need to become one)?

over 4 years ago

Daniel J. Murphy is known for elevating SaaS startups to new levels...

Excel in 2022 with our Complete Guide to Building a Product Marketing Strategy

over 4 years ago

Around 30,000 new products launch every year. Many of them fail.  The...

The Role Marketing plays in New Product Launches

over 4 years ago

By the time Robinhood launched, it had already gained almost a million...

7 Creative Product Marketing Examples to Inspire Your Next Campaign

over 4 years ago

On-point product marketing is why Webflow was able to enter the no-code...

New Product Launch Plan: What To Do during Pre-launch, Launch, and Post-launch

over 4 years ago

No one is better at building anticipation ahead of a launch than...

How to Define Your Product Life Cycle Marketing Goals

over 4 years ago

In the early 2000s, DVDs were the primary way to watch videos...

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

over 4 years ago

Growth hacking is how Slack went from 15,000 to half a million...

Marketing Objectives for the Product Lifecycle Growth Stage

over 4 years ago

Groove’s customer service platform almost died in the introductory stage because they...

Growth Marketing: The Skills and Frameworks You Need

over 4 years ago

When WordStream began receiving complaints that the seven-day free trial of their...

The Expert Guide to Creating a Marketing Growth Strategy

over 4 years ago

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s...

How to Build an Audience with Social Media Brand Marketing

over 4 years ago

Founded in 2015, revenue intelligence startup Gong is now valued at $7.25...