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SEO Blog by Ahrefs

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Latest posts

Last updated about 22 hours ago

SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility

about 22 hours ago

Brand marketing is more important to SEO than ever before. Search engines...

Top Trending Topics (January 2026)

11 days ago

They’re the keywords with the highest average search volume increase from our...

Top Google Searches (January 2026)

11 days ago

Below are lists of the top 100 most popular searches and questions...

AI Marketing Examples: 13 Times AI Actually Delivered

18 days ago

The examples in this article prove the opposite: AI’s value is removing...

Fresh Content: Why Publish Dates Make or Break Rankings and AI Visibility

26 days ago

Fresh content or content freshness simply means how new or recently updated...

Are AI Mode and AI Overviews Just Different Versions of the Same Answer? (730K Responses Studied)

about 1 month ago

But after analyzing 730,000 response pairs, we found something unexpected: AI Mode...

Top Brand Visibility Factors in ChatGPT, AI Mode, and AI Overviews (75k Brands Studied)

about 1 month ago

Let’s get into it. We studied two new factors in our research...

I Ran an AI Misinformation Experiment. Every Marketer Should See the Results

about 1 month ago

Almost every AI I tested used the fake info—some eagerly, some reluctantly...

10 ChatGPT SEO Tools That Help You Rank Higher

about 1 month ago

Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and...

Do Self-Promotional “Best” Lists Boost ChatGPT Visibility? Study of 26,283 Source URLs

about 1 month ago

Just last month, OpenAI CEO Sam Altman revealed that more than 800...

Short vs. Long Content in AI Overviews: The Data Says Both Work

about 1 month ago

For instance, this study of only 20 brands (narrow sample size) is...

What Is an MCP Server, and Why Should Marketers Care?

about 2 months ago

This means you can ask: ‘Show me which blog posts lost traffic...