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Latest posts
Last updated 4 days ago
PPC Keyword Research for Google Ads: A First-Timer’s Guide
4 days ago
When I asked experts for their #1 PPC tip for beginners (see...
Share of Search: How to Calculate, Use, And Improve It
4 days ago
For example, let’s say your brand gets 20,000 searches in a month...
Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand
11 days ago
It’s not a different type of SEO. You don’t need to do...
How to Do an Actually Useful PPC Competitive Analysis Using AI
13 days ago
Here are a few examples from a finished project I’ve already created...
The Long-Form Content Illusion: Why Longer Content Isn’t Better
18 days ago
You might even have seen it for yourself. You’re trying to make...
What Is llms.txt, and Should You Care About It?
19 days ago
But what exactly is llms.txt, who’s using it, and—more importantly—should you care...
How I Built a Brand Awareness Dashboard in Looker Studio
24 days ago
After writing an article on 11 ways to measure brand awareness, I...
AI Overviews Reduce Clicks by 34.5%
24 days ago
We analyzed 300,000 keywords and found that the presence of an AI...
How to Rank for a Keyword (8 Steps)
25 days ago
How do you do that? How do you actually rank for a...
LLMs Don’t Reward Originality, They Flatten It
27 days ago
But in the age of AI-driven search, originality is not the boon...
5 Smart Ways to Spy On Your Competitors’ Ads
about 1 month ago
This is a recipe for mediocrity. Competitors don’t always know what they’re...
GEO, LLMO, AEO… It’s All Just SEO
about 1 month ago
So far, it doesn’t seem like it. There seems to be massive...