SEO Blog by Ahrefs

96.98% of Clicks Happen in the Top 10 Search Results

1 day ago

To find out, we analysed 458 billion clicks and 17 trillion impressions...

15 Ahrefs MCP Use Cases for SEOs & Digital Marketers

10 days ago

MCP, which stands for Model Context Protocol, is an open standard that...

The Ultimate 82-Point Checklist for SEO & AI Visibility

14 days ago

This checklist combines proven SEO essentials with the new steps that matter...

The 10 Best Marketing Podcasts (Recommended by Actual Marketers)

16 days ago

I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended

16 days ago

So I did something different: I asked the speakers and panelists at...

How to Audit Brand Mentions for Modern SEO

20 days ago

Auditing your brand’s mentions is how you uncover: How the public sees...

The 11 Best Marketing Insights from the Ahrefs Podcast

20 days ago

But even if you’re our most loyal fan, there will still be...

How to Monitor and Win Brand Mentions in AI Answers

27 days ago

They’ve always happened on social media, forums, news sites, and blogs. But...

The 50 Best PR Pitching Opportunities in ChatGPT

28 days ago

Pitching these outlets means your brand gets in front of readers, circulates...

AI-Generated Content 101 for Marketers and Creators

about 1 month ago

In this guide, I’ll show you everything you need to know about...

I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either

about 1 month ago

Thanks to generative AI, every part of our discipline is in flux...

UX and SEO: A Guide for Winning the Searcher, Not Just the SERP

about 1 month ago

User interactions, also called UX signals or user signals, include things like...