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Unity Technologies Blog

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Latest posts

Last updated 7 days ago

Make user churn history with Aura Remarketing

7 days ago

User churn is one of the biggest challenges app developers face today—90%...

Making a killing: The playful 2D terror of Psycasso®

14 days ago

A serial killer is stalking the streets, and his murders are a...

The multiplayer stack behind MMORPG Pantheon: Rise of the Fallen

21 days ago

Finding your own path is at the core of gameplay in Pantheon...

Games made with Unity: May 2025 in review

22 days ago

A bunch of great games made with Unity dropped in May—across genres...

How to prepare and pitch your indie game

about 1 month ago

The Indie Survival Guide is Unity's ongoing effort to demystify the business...

Mobile shopping insights: Brand marketers' cheat sheet for back-to-school 2025

about 1 month ago

As the second largest retail event in the U.S. after the holiday...

5 lessons to learn from a failed game

about 1 month ago

The Indie Survival Guide is your ongoing archive of real talk and...

5 tips & strategies for marketing indie games

about 1 month ago

Making a game is hard. Getting anyone to care about it might...

Mobile Recap: New Tools for Performance in Unity 6.1

about 1 month ago

Performance is non-negotiable on mobile. Whether you’re chasing smoother framerates or faster...

VRChat Avatar Marketplace Launch

about 1 month ago

If you can build it in Unity, you can do it in...

From IAP to hybrid monetization: A player-first approach

about 2 months ago

In-app purchases (IAPs) are the primary monetization strategy for many free-to-play gaming...

How four top developers found smooth sailing (and porting) with Android XR and Unity 6

about 2 months ago

A few months ago, Unity launched day-one support for Android XR with...