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Last updated 2 days ago
What is Criteo? A deep dive into the Ad Tech leader powering programmatic advertising
2 days ago
Criteo is a leading market player in digital advertising, revolutionizing how brands...
What is a call to action? How to write CTAs that drive clicks, leads, and conversions
3 days ago
Custom CTAs convert 202% better than generic ones (HubSpot, 2023). In the...
Unethical practices in sales, marketing, and tech
3 days ago
Sales, marketing, and technology shape consumer choices, drive economies, and fuel innovation...
Buy bot traffic: Why it’s a bad idea and how to spot it
3 days ago
Fake bot traffic is responsible for up to $42 billion in digital...
Most expensive Google keywords in 2025: CPC stats, trends, and marketing implications
5 days ago
As of 2025, the average CPC for legal and insurance keywords can...
Top Google Ads competitors in 2025: Best PPC alternatives to diversify your advertising strategy
5 days ago
In 2025, over 58% of advertisers plan to diversify their PPC strategies...
The rise of hidden Ads in digital marketing: How they work and why they are dangerous
5 days ago
Hidden ad placements account for nearly 10% of all display impressions. Companies...
Offensive Ads: How to avoid controversial advertising and protect your brand reputation
16 days ago
Advertising continues to expand throughout our digital environment, encompassing various platforms, including...
Spotify bots: How they work, why they exist, and what it means for artists
16 days ago
In 2025, Spotify estimates that over 8% of all streams are from...
Top paid search campaign management software: Tools to boost PPC performance in 2025
16 days ago
Businesses that use automated PPC management tools reduce their wasted ad spend...
What is MER in digital marketing? How to measure and maximize your marketing efficiency
17 days ago
MER will quickly become a core KPI for over 60% of DTC...