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Paid Media Insights from Seer Interactive
Get the latest updates from Paid Media Insights from Seer Interactive directly as they happen.
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Latest posts
Last updated 3 months ago
Social Ads vs. Display Ads: When and How to Use Each for B2B Audiences
3 months ago
Today, B2B companies face the challenge of choosing the right advertising channels...
The Growth Plateau: Why Investing in Brand Awareness Is Your Next Strategic Move
4 months ago
After decades in digital marketing, I’ve seen it time and time again....
Can You Prove the ROI of Programmatic Spend?
4 months ago
For years, companies have leaned more and more into performance marketing as...
We Tested Meta's New Incremental Attribution setting on $1M in Ad Spend. Here's How it Works.
4 months ago
Meta started rolling out a new attribution setting to advertisers. If you're...
Top TikTok Alternatives for Advertisers in 2025 (With Strategy Tips)
5 months ago
Nothing forces you to think creatively like an entire platform disappearing overnight....
Still Banking on TikTok? Here’s What the Second 90-Day Extension Really Means for Brands
5 months ago
After months of legal drama, app store removals, and creator panic, TikTok...
TikTok Is the New Google: Why Search Isn’t Just for Search Engines Anymore
5 months ago
Do you ever open Google to look something up and end up...
Are You Cannibalizing Your Own Branded Search?
5 months ago
Few topics in digital marketing spark more heated debates than branded search....
What’s New in Google Demand Gen for 2025
6 months ago
Running Demand Gen like it’s 2023? Yeah… Google’s moved on. And you’ve...
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
6 months ago
Creative is an impactful lever for paid media performance, but when timelines...
Audience First, Keywords Second: The Shift Search Needs
6 months ago
Saying that paid search has seen some changes over the past few...
How AI is Changing Paid Search in 2025
7 months ago
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing...