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Paid Media Insights from Seer Interactive
Get the latest updates from Paid Media Insights from Seer Interactive directly as they happen.
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Latest posts
Last updated 9 days ago
Audience First, Keywords Second: The Shift Search Needs
9 days ago
Saying that paid search has seen some changes over the past few...
How AI is Changing Paid Search in 2025
15 days ago
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing...
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
22 days ago
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns,...
New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays
24 days ago
Paid media is undergoing a vibe check. Most brands are failing.
The AI Shifts Reshaping Paid Media (and Why I'm Paying Attention)
about 1 month ago
We’ve all seen the hot takes on AI:"Write faster.""Generate more variants.""Automate your...
How to Run Smart Incrementality Tests to Prove ROI
about 2 months ago
“Am I just paying for traffic I would have gotten anyway?”
Google Ads Editor: Latest Tips & Tricks
4 months ago
Google Ads Editor is a must-have tool for advertisers managing large-scale campaigns,...
New Pinterest Updates for Improved Advertising | Seer Interactive
7 months ago
On October 1, 2024, Pinterest hosted its annual Pinterest Presents where they...
Merchant Center Next - Tips & Tricks | Seer Interactive
7 months ago
Merchant Center Next was unveiled in 2023 and rolled out to accounts...
The Role of AI in Enhancing Google Ads Campaign Performance | Seer Interactive
8 months ago
Introduction In today's fast-paced digital advertising world, staying ahead of the curve...
Things Meta Advertisers Should Do Before Launching Their Holiday Marketing Campaigns | Seer Interactive
8 months ago
This is the second part of the Meta Holiday Performance Playbook series...
Hot Take: Perfect Attribution is a Myth | Seer Interactive
8 months ago
Attribution is a constant pain point for any marketer or business owner....