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Paid Media Insights from Seer Interactive
Get the latest updates from Paid Media Insights from Seer Interactive directly as they happen.
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Latest posts
Last updated 29 days ago
The Growth Plateau: Why Investing in Brand Awareness Is Your Next Strategic Move
29 days ago
After decades in digital marketing, I’ve seen it time and time again....
Can You Prove the ROI of Programmatic Spend?
about 1 month ago
For years, companies have leaned more and more into performance marketing as...
We Tested Meta's New Incremental Attribution setting on $1M in Ad Spend. Here's How it Works.
about 2 months ago
Meta started rolling out a new attribution setting to advertisers. If you're...
Top TikTok Alternatives for Advertisers in 2025 (With Strategy Tips)
2 months ago
Nothing forces you to think creatively like an entire platform disappearing overnight....
Still Banking on TikTok? Here’s What the Second 90-Day Extension Really Means for Brands
2 months ago
After months of legal drama, app store removals, and creator panic, TikTok...
TikTok Is the New Google: Why Search Isn’t Just for Search Engines Anymore
3 months ago
Do you ever open Google to look something up and end up...
Are You Cannibalizing Your Own Branded Search?
3 months ago
Few topics in digital marketing spark more heated debates than branded search....
What’s New in Google Demand Gen for 2025
3 months ago
Running Demand Gen like it’s 2023? Yeah… Google’s moved on. And you’ve...
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
4 months ago
Creative is an impactful lever for paid media performance, but when timelines...
Audience First, Keywords Second: The Shift Search Needs
4 months ago
Saying that paid search has seen some changes over the past few...
How AI is Changing Paid Search in 2025
4 months ago
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing...
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
4 months ago
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns,...