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Paid Media Insights from Seer Interactive
Get the latest updates from Paid Media Insights from Seer Interactive directly as they happen.
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Latest posts
Last updated 11 days ago
Top TikTok Alternatives for Advertisers in 2025 (With Strategy Tips)
12 days ago
Nothing forces you to think creatively like an entire platform disappearing overnight....
Still Banking on TikTok? Here’s What the Second 90-Day Extension Really Means for Brands
18 days ago
After months of legal drama, app store removals, and creator panic, TikTok...
TikTok Is the New Google: Why Search Isn’t Just for Search Engines Anymore
24 days ago
Do you ever open Google to look something up and end up...
Are You Cannibalizing Your Own Branded Search?
about 1 month ago
Few topics in digital marketing spark more heated debates than branded search....
What’s New in Google Demand Gen for 2025
about 2 months ago
Running Demand Gen like it’s 2023? Yeah… Google’s moved on. And you’ve...
From Mockups to Mindshare: How We’re Using AI to Close the Creative Gap
about 2 months ago
Creative is an impactful lever for paid media performance, but when timelines...
Audience First, Keywords Second: The Shift Search Needs
2 months ago
Saying that paid search has seen some changes over the past few...
How AI is Changing Paid Search in 2025
2 months ago
Artificial intelligence (AI) is reshaping the paid search landscape in 2025, introducing...
Performance Max Predictions: What Our Paid Media Experts Expect from Google’s New Reporting
3 months ago
With Google’s long-awaited Performance Max reporting updates rolling out (including channel-level breakdowns,...
New Threads Ads Are Built for Brand Trust, Not Outdated Paid Media Plays
3 months ago
Paid media is undergoing a vibe check. Most brands are failing.
The AI Shifts Reshaping Paid Media (and Why I'm Paying Attention)
3 months ago
We’ve all seen the hot takes on AI:"Write faster.""Generate more variants.""Automate your...
How to Run Smart Incrementality Tests to Prove ROI
4 months ago
“Am I just paying for traffic I would have gotten anyway?”