Wiley: Psychology & Marketing: Table of Contents

Issue Information

3 days ago

A Sociocultural Examination of Religiosity's Role in Coupon Proneness

3 days ago

ABSTRACT Coupons can help increase the revenues of a firm and are...

The Positive Impact of Product Orderliness on Intentions to Consume Vices

3 days ago

ABSTRACT This research examines how product orderliness, operationalized through the orderliness of...

Dual Pathways of Loneliness in the Marketplace: Emotional Attachment, Empowerment, and Evaluations of Brand Warmth and Brand Competence

8 days ago

ABSTRACT Loneliness shapes consumer behavior, yet whether it increases preference for warm...

Partitioned or All‐Inclusive Pricing? It Depends on the Brand–Customer Relationship Type

8 days ago

ABSTRACT Partitioned pricing (separately presenting the base price and a surcharge) and...

Decoding Consumer–AI Interaction Through Perceived Cognitive Capability and Anthropomorphism: Evidence From Unstructured Big Data

9 days ago

ABSTRACT This study investigates how consumers interpret and assess artificial intelligence voice...

Grouped Stakeholders' Journeys: A Dynamic Social Impact Theory Perspective

13 days ago

ABSTRACT While customer journey research is proliferating, acumen of the broader stakeholder...

Framing the Feed: How Visual Elements Shape Manipulative Intent Inferences and Consumer Responses to In‐Feed Ads on Social Media

14 days ago

ABSTRACT Social media advertising is a cornerstone of modern marketing, yet brands...

Riding Solo: The Impact of Relationship Status on Brand Attachment

20 days ago

ABSTRACT This research investigates how singlehood shapes brand attachment and identifies attachment...

Surprise Marketing

21 days ago

ABSTRACT Surprise marketing, characterized by unexpected tactics such as blind boxes and...

God's Presence in the Aisle: How God Salience Encourages Preference for Ultra‐Processed Foods

21 days ago

ABSTRACT God-related cues are pervasive in consumers' daily lives, yet little research...

Humor Heals: Examining Meme Tone and Victim Framing in Donation‐Driven Content

23 days ago

ABSTRACT This research examines how emotional tone (serious vs. humorous) and victim...