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Content Marketing Institute
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Latest posts
Last updated about 1 year ago
Does American Express Business Class Get a Good Content Marketing Grade?
about 1 year ago
Marketers praised American Express's OPEN Forum. But how does the latest iteration...
How To Fix Marketing’s Failed Data-Driven Dream
about 1 year ago
More data is the key to better insights and smarter marketing decisions...
How One Brand Solved the Marketing Attribution Puzzle [Video]
about 1 year ago
Learn how travel company TUI’s digital analytics team developed an attribution model...
40 Must-Read Marketing Books (That Happen to be Written by Women)
about 1 year ago
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these...
How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
about 1 year ago
The requests keep entering your inbox: a rush collateral piece, an unexpected...
Market Yourself for the Marketing Role You Want (Not the One You Have)
about 1 year ago
Finding a new job in marketing isn’t easy right now. Up your...
Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025
about 1 year ago
If your brand treats video like an extra in the background of...
How 6 Leading Brands Use Content To Win Audiences [E-Book]
about 1 year ago
Eager to create content marketing, but your brain won’t comply? Get a...
Why (and How To) Write a Strategy for Your Cause-Related Marketing
about 1 year ago
Forget fleeting hashtags and avatars. Brands committing to a cause should embrace...
How To Position Marketing as a Business Driver (Not an Internal Agency)
about 1 year ago
Do you think of sales, product marketing, and other internal teams as...
How Human Behavior Impacts Your Marketing Strategy [Video]
about 1 year ago
You’ve been told a lie. Delivering the right message to the right...
How To Set Content Marketing Goals That Matter to the Business
about 1 year ago
Struggling to get a marketing budget and recognition? Ditch nebulous marketing goals...