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A Smart Bear: Articles on A Smart Bear: Longform
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Latest posts
Last updated 4 days ago
Specificity: A weapon of mass effectiveness
4 days ago
Want to write better? Swap generic words for specifics to make your...
Bootstrapped CPC rule of thumb: ARPU/25
about 1 month ago
Bootstrapped and unsure about CPC? Use the rule of ARPU/25.
More or less
about 2 months ago
You must select between three pricing strategies, and fully commit to their...
Rude Q&A: The constructive devil's advocate
about 2 months ago
Nothing clarifies things quite like a hyperactive, all-knowing, all-seeing, real asshole of...
Ruthless prioritization while the dog pees on the floor
about 2 months ago
Because time is zero-sum, prioritization is mandatory. This is an index of...
When customers buy your competitor's product… and then buy yours
2 months ago
Little, unknown companies with silly names can sell to enterprises who have...
Invention is Drudgery
2 months ago
Having skipped to the last page of other people's books, we forget...
Product Purgatory: When they love it but still don't buy
2 months ago
When even "free" is too expensive.
How to get customers who love you even when you screw up
3 months ago
Customers love you when you're honest, even about your foibles. We forgive...
SSEBITDA -- A steady-state profit metric for SaaS companies
3 months ago
How can a business that is "spending to grow" determine whether it's...
Startup Exercise: What can't be solved with money?
3 months ago
What can't be solved with money, are the most valuable things.
Sometimes never compete on price
3 months ago
The difference between "low prices" as a race to the bottom or...