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A Smart Bear: Articles on A Smart Bear: Longform
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Latest posts
Last updated 13 days ago
Strategic choices: When both options are good
13 days ago
Real strategy means choosing between two good options and accepting all the...
A compass is not a map
about 1 month ago
A compass tells you which way is north, not whether you should...
Scaling by "delegation" isn't good enough
3 months ago
Delegation doesn't scale your business. What does: Creating a team that is...
Mission, Vision, poTAYto, poTAHto
4 months ago
Mission, vision, purpose, BHAG. Are they useful north stars, or academic nonsense?
When being an "expert" is harmful
5 months ago
Expertise hinders learning. Learn from these examples, so that you leverage your...
Your target market isn't demographic
6 months ago
How to define your actual target market, which probably isn't traditional demographics...
Yes, but who said they'd actually BUY the damn thing?
7 months ago
Have a great idea? Prove it by finding ten customers ready to...
Max MRR: Your growth ceiling
7 months ago
Your company will stop growing sooner than you think. The "Max MRR"...
Specificity: A weapon of mass effectiveness
8 months ago
Want to write better? Swap generic words for specifics to make your...
Bootstrapped CPC rule of thumb: ARPU/25
9 months ago
Bootstrapped and unsure about CPC? Use the rule of ARPU/25.
More or less
9 months ago
You must select between three pricing strategies, and fully commit to their...