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A Smart Bear: Articles on A Smart Bear: Longform
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Latest posts
Last updated 3 days ago
Product Purgatory: When they love it but still don't buy
3 days ago
When even "free" is too expensive.
How to get customers who love you even when you screw up
10 days ago
Customers love you when you're honest, even about your foibles. We forgive...
SSEBITDA -- A steady-state profit metric for SaaS companies
17 days ago
How can a business that is "spending to grow" determine whether it's...
Startup Exercise: What can't be solved with money?
24 days ago
What can't be solved with money, are the most valuable things.
Sometimes never compete on price
about 1 month ago
The difference between "low prices" as a race to the bottom or...
How to simplify complex decisions by cleaving the facts
about 1 month ago
Simplify complex decisions by separating upsides from downsides, investing in upsides, vetoing...
All pretty models are wrong, but some ugly models are useful
about 2 months ago
Identifying useful frameworks for companies, strategy, markets, and organizations, instead of those...
Reframing "Freemium" by charging the marketing department
about 2 months ago
Freemium means high costs, low conversion, and customer feedback dominated by the...
The wrongness of relativism
about 2 months ago
Comparing yourself to other startups? Focus on yourself instead.
"I scratched my own itch" isn't good enough
2 months ago
This isn't the humble-brag you think it is; The most common origin...
Why it's nice to compete against a large, profitable company
2 months ago
Competing against big firms? Their revenue streams are their Achilles heel. Learn...
How to select your first marketing channel
3 months ago
When you're brand new, how do you select your first marketing channel?