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A Smart Bear: Articles on A Smart Bear: Longform

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Latest posts

Last updated about 20 hours ago

Bootstrapped CPC rule of thumb: ARPU/25

15 days ago

Bootstrapped and unsure about CPC? Use the rule of ARPU/25.

More or less

22 days ago

You must select between three pricing strategies, and fully commit to their...

Rude Q&A: The constructive devil's advocate

29 days ago

Nothing clarifies things quite like a hyperactive, all-knowing, all-seeing, real asshole of...

Ruthless prioritization while the dog pees on the floor

about 1 month ago

Because time is zero-sum, prioritization is mandatory. This is an index of...

When customers buy your competitor's product… and then buy yours

about 1 month ago

Little, unknown companies with silly names can sell to enterprises who have...

Invention is Drudgery

about 1 month ago

Having skipped to the last page of other people's books, we forget...

Product Purgatory: When they love it but still don't buy

about 2 months ago

When even "free" is too expensive.

How to get customers who love you even when you screw up

about 2 months ago

Customers love you when you're honest, even about your foibles. We forgive...

SSEBITDA -- A steady-state profit metric for SaaS companies

2 months ago

How can a business that is "spending to grow" determine whether it's...

Startup Exercise: What can't be solved with money?

2 months ago

What can't be solved with money, are the most valuable things.

Sometimes never compete on price

3 months ago

The difference between "low prices" as a race to the bottom or...

How to simplify complex decisions by cleaving the facts

3 months ago

Simplify complex decisions by separating upsides from downsides, investing in upsides, vetoing...