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A Smart Bear: Articles on A Smart Bear: Longform
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Latest posts
Last updated 23 days ago
When being an "expert" is harmful
24 days ago
Expertise hinders learning. Learn from these examples, so that you leverage your...
Your target market isn't demographic
about 1 month ago
How to define your actual target market, which probably isn't traditional demographics...
Yes, but who said they'd actually BUY the damn thing?
2 months ago
Have a great idea? Prove it by finding ten customers ready to...
Max MRR: Your growth ceiling
3 months ago
Your company will stop growing sooner than you think. The "Max MRR"...
Specificity: A weapon of mass effectiveness
3 months ago
Want to write better? Swap generic words for specifics to make your...
Bootstrapped CPC rule of thumb: ARPU/25
5 months ago
Bootstrapped and unsure about CPC? Use the rule of ARPU/25.
More or less
5 months ago
You must select between three pricing strategies, and fully commit to their...
Rude Q&A: The constructive devil's advocate
5 months ago
Nothing clarifies things quite like a hyperactive, all-knowing, all-seeing, real asshole of...
Ruthless prioritization while the dog pees on the floor
5 months ago
Because time is zero-sum, prioritization is mandatory. This is an index of...
When customers buy your competitor's product… and then buy yours
5 months ago
Little, unknown companies with silly names can sell to enterprises who have...
Invention is Drudgery
5 months ago
Having skipped to the last page of other people's books, we forget...
Product Purgatory: When they love it but still don't buy
6 months ago
When even "free" is too expensive.