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A Smart Bear: Articles on A Smart Bear: Longform
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Last updated 23 days ago
Mission, Vision, poTAYto, poTAHto
23 days ago
Mission, vision, purpose, BHAG. Are they useful north stars, or academic nonsense?
When being an "expert" is harmful
2 months ago
Expertise hinders learning. Learn from these examples, so that you leverage your...
Your target market isn't demographic
3 months ago
How to define your actual target market, which probably isn't traditional demographics...
Yes, but who said they'd actually BUY the damn thing?
4 months ago
Have a great idea? Prove it by finding ten customers ready to...
Max MRR: Your growth ceiling
4 months ago
Your company will stop growing sooner than you think. The "Max MRR"...
Specificity: A weapon of mass effectiveness
5 months ago
Want to write better? Swap generic words for specifics to make your...
Bootstrapped CPC rule of thumb: ARPU/25
6 months ago
Bootstrapped and unsure about CPC? Use the rule of ARPU/25.
More or less
6 months ago
You must select between three pricing strategies, and fully commit to their...
Rude Q&A: The constructive devil's advocate
6 months ago
Nothing clarifies things quite like a hyperactive, all-knowing, all-seeing, real asshole of...
Ruthless prioritization while the dog pees on the floor
6 months ago
Because time is zero-sum, prioritization is mandatory. This is an index of...
When customers buy your competitor's product… and then buy yours
7 months ago
Little, unknown companies with silly names can sell to enterprises who have...
Invention is Drudgery
7 months ago
Having skipped to the last page of other people's books, we forget...