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Email Marketing Blog | EmailOctopus
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Latest posts
Last updated 2 months ago
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2 months ago
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Email deliverability audit
2 months ago
A test by EmailToolTester found that one in six emails never made...
Email marketing audit [guide + step]
3 months ago
Email marketing is a powerful tool to engage, nurture, and convert prospects...
Email blacklist: what it is and how to stay away
3 months ago
According to Statista, approximately 45% of all email in 2023 was considered...
Outlook’s new requirements for high‐volume senders [2025]
3 months ago
On April 2nd, 2025 Outlook announced a new set of rules for...
How to use social proof in email marketing
3 months ago
It’s 2025 and every other business is either online or is trying...
How to distribute your content effectively
4 months ago
Content marketing, whether in the form of short videos or blogs, has...
Mailchimp update [no more automated email on free plan]
4 months ago
If you are still using Mailchimp, you must have received an email...
Start automations based on date fields – perfect for birthdays, anniversaries and more
4 months ago
We’ve just launched two new ways to trigger automations in EmailOctopus, based...
Email automation scenarios to boost your marketing strategy
4 months ago
When it comes to email marketing, most people think of newsletters or...
Dark mode email design tips
4 months ago
Dark mode is a popular feature adopted by many email clients and...
Mailchimp alternative for nonprofits
4 months ago
For nonprofits, email is one of the most effective communication channels for...