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Email Marketing Blog | EmailOctopus
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Latest posts
Last updated 8 months ago
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8 months ago
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Email deliverability audit
8 months ago
A test by EmailToolTester found that one in six emails never made...
Email marketing audit [guide + step]
8 months ago
Email marketing is a powerful tool to engage, nurture, and convert prospects...
Email blacklist: what it is and how to stay away
9 months ago
According to Statista, approximately 45% of all email in 2023 was considered...
Outlook’s new requirements for high‐volume senders [2025]
9 months ago
On April 2nd, 2025 Outlook announced a new set of rules for...
How to use social proof in email marketing
9 months ago
It’s 2025 and every other business is either online or is trying...
How to distribute your content effectively
9 months ago
Content marketing, whether in the form of short videos or blogs, has...
Mailchimp update [no more automated email on free plan]
10 months ago
If you are still using Mailchimp, you must have received an email...
Start automations based on date fields – perfect for birthdays, anniversaries and more
10 months ago
We’ve just launched two new ways to trigger automations in EmailOctopus, based...
Email automation scenarios to boost your marketing strategy
10 months ago
When it comes to email marketing, most people think of newsletters or...
Dark mode email design tips
10 months ago
Dark mode is a popular feature adopted by many email clients and...
Mailchimp alternative for nonprofits
10 months ago
For nonprofits, email is one of the most effective communication channels for...