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Latest posts
Last updated 2 days ago
12 ebook templates for InDesign, PowerPoint, and Google Docs [free download]
2 days ago
I’m no designer. Sure, I dabble in Canva and can whip up...
Spam trigger words: How to keep your emails out of the spam folder
3 days ago
Back in 2003, I was working with my first big consulting client...
How to write an effective communication plan [+ templates]
3 days ago
An angry, influential customer tags your company in a LinkedIn rant about...
The AI revolution killed your website traffic. It’s also your biggest opportunity.
4 days ago
Small business owners are all saying the same thing: “My website traffic...
I tested 8 AI tools for graphic design — here are my prompts, results, and recommendations
5 days ago
My graphic design journey started on Fiverr. I used to sell banners...
Why creator marketing works for any business [Tips from a creator consultant]
6 days ago
It’s time to drop the baggage around the word “influencer.” If you’re...
What are brand identity elements? A marketing pro dives in
9 days ago
Picture the Starbucks siren logo. Now picture it in bright HubSpot orange...
I tested the top 14 AI chatbots for marketers [data, prompts, use cases]
10 days ago
I remember when ChatGPT first launched. The entire marketing community was split...
How to create a content style guide [+ free guide & examples]
10 days ago
Every content team has a different idea of what ‘on brand’ means...
How often to post on social media for business? A HubSpot experiment
11 days ago
If it feels like social media algorithms change faster than you can...
Don't just grow to grow: Real talk from a serial founder
12 days ago
There are some lessons you only learn when life hits you hard...
Voice is the new logo: Why your brand’s tone matters more than ever
12 days ago
A few years ago, I was in charge of presenting a big...