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Latest posts
Last updated 1 day ago
Best practices for answer engine optimization (AEO) marketing teams can't ignore
1 day ago
A few months back, I was having a bit of a professional...
Married at 28, divorcing at 29 — how I learned to own the narrative
1 day ago
At 28, I thought I was building the life I’d always dreamed...
Machine learning in email marketing: What drives revenue growth (and what doesn't)
5 days ago
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize...
Loop Marketing strategy: A framework for stellar AI-era growth
7 days ago
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very...
Why brands should stop overlooking their most powerful influencers: customers
7 days ago
Every January, I sit down to write my predictions for the year...
It's all about you
8 days ago
It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That...
How to create AI prompts that eliminate bias and increase conversions
8 days ago
AI usage is on the rise, especially in marketing. Data from HubSpot’s...
AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth
8 days ago
Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s...
How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies
9 days ago
When B2B SaaS companies decide to migrate from legacy CRM systems, one...
Content marketing vs inbound marketing (& why they both still matter)
12 days ago
If there’s one thing I’ve learned in years as a marketer, it’s...
Here’s exactly how the HubSpot blog team uses AI
13 days ago
I’m going to be real with you: I’m exhausted. We blinked, and...
Why you should build relationships backward (and how)
15 days ago
Today’s master has things kinda backward. But she shared with me one...