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HubSpot Marketing Blog

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Latest posts

Last updated 1 day ago

Best practices for answer engine optimization (AEO) marketing teams can't ignore

1 day ago

A few months back, I was having a bit of a professional...

Married at 28, divorcing at 29 — how I learned to own the narrative

1 day ago

At 28, I thought I was building the life I’d always dreamed...

Machine learning in email marketing: What drives revenue growth (and what doesn't)

5 days ago

TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize...

Loop Marketing strategy: A framework for stellar AI-era growth

7 days ago

Something’s been throwing marketers for a loop lately. (Eye-roll level pun very...

Why brands should stop overlooking their most powerful influencers: customers

7 days ago

Every January, I sit down to write my predictions for the year...

It's all about you

8 days ago

It’s a marketer’s dream: Hosting a sold-out event for 10k attendees. That...

How to create AI prompts that eliminate bias and increase conversions

8 days ago

AI usage is on the rise, especially in marketing. Data from HubSpot’s...

AI email marketing analytics: 5 performance metrics every marketer should track for revenue growth

8 days ago

Email marketing analytics have evolved far beyond open rates and click-throughs. Today’s...

How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

9 days ago

When B2B SaaS companies decide to migrate from legacy CRM systems, one...

Content marketing vs inbound marketing (& why they both still matter)

12 days ago

If there’s one thing I’ve learned in years as a marketer, it’s...

Here’s exactly how the HubSpot blog team uses AI

13 days ago

I’m going to be real with you: I’m exhausted. We blinked, and...

Why you should build relationships backward (and how)

15 days ago

Today’s master has things kinda backward. But she shared with me one...