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Latest posts

Last updated 14 days ago

The CMO’s Guide to Agile Marketing Transformation: Driving Performance With Limited Resources

about 1 month ago

Forward-thinking marketing executives are adopting Agile principles to boost speed, collaboration, and...

The Adaptive Talent Imperative: How CPG and Retail Companies Can Transform With Cross-functional Experts

about 1 month ago

The biggest obstacle consumer packaged goods (CPG) and retail companies face isn’t...

The Executive’s Guide to Using an SEO Audit for Strategic Growth

4 months ago

An SEO audit based on executive input can set your company up...

The Ideal Marketing Agency Structure: Key Roles for Maximum Growth

5 months ago

Toptal parsed key hiring data to discover today’s most in-demand marketing agency...

Maintaining Continuity, Managing Change: How to Make the Most of an Interim CEO

5 months ago

An interim CEO provides stability and strategic direction during leadership transitions. Learn...

Two Paths to AI Innovation: Claude 3 on AWS vs. ChatGPT on Azure

6 months ago

Claude 3's integration with AWS infrastructure is reshaping enterprise AI adoption and...

How to Use Adobe Firefly’s Generative AI Features: Insights From Designers

8 months ago

AI doesn’t diminish creativity—it amplifies it. Toptal designers reveal how Adobe Firefly’s...

Figma vs. Adobe XD vs. Sketch: Choosing the Right UI Design Tool

8 months ago

Which tool should you choose? From reusable components and real-time collaboration to...

Cloud Cost Optimization: A Strategic Framework to Lower Costs and Increase Efficiency

8 months ago

Many companies overpay for cloud services. These cloud cost optimization techniques will...

5 Trends Shaping the Future of Search Marketing

9 months ago

Discover how AI-powered search is reshaping SEO and PPC, with natural language...

3 Emerging AI Security Practices for Proactive Cyber Defense

9 months ago

Implementing AI can lead to significant new risks for organizations. Two Toptal...

Cybersecurity Insights: Proactive Thinking, Ad Platform Safety, and More

9 months ago

Tune into this episode of the Executive Guidance podcast for a deep...