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Latest posts
Last updated 4 days ago
Proof of Capability: Skip the Degree Requirement
4 days ago
Proof of Capability: Skip the Degree RequirementCollege degrees can limit your talent...
Blind Trust in LLMs Will Get You Burned
11 days ago
Blind Trust in LLMs Will Get You BurnedWhy confidence without verification is...
Wanted: Babysitter (Must Know SEO), $300/hr
18 days ago
Wanted: Babysitter (Must Know SEO), $300/hrThe hidden cost of delays, and the...
It's Time To Invite Your SEO To The Adults Table
25 days ago
It's Time To Invite Your SEO To The Adults Table"Play dumb games...
Compromise: The Lost SEO Skillset
about 1 month ago
Compromise: The Lost SEO SkillsetText book implementation is always ideal. It’s not...
Let's Talk "Impressions": 2026s Biggest Hoax
about 1 month ago
Let's Talk "Impressions": 2026s Biggest HoaxThe industry is waiting for impression data...
SEO Ethics. I'll Lead This One (SEO > ICE)
about 2 months ago
SEO Ethics. I'll Lead This One (SEO > ICE)When ethics collide with...
Should Ethics Play a Role in SEO/AI?
about 2 months ago
Should Ethics Play a Role in SEO/AI?Are professionals responsible for what displays...
Best In class SEO is the "AI Robe" Strategy
about 2 months ago
Best In class SEO is the "AI Robe" StrategyWith so much star...
5 Spicy 2026 SEO/AI Predictions
2 months ago
5 Spicy 2026 SEO/AI Predictions2025 was a bizarre year full of dread...
What Digital Marketing Taught Us in 2025
2 months ago
What Digital Marketing Taught Us in 2025LLMs, AI, Google updates and ton...
The AI/LLM Data Flaw That's Killing Marketers
3 months ago
The AI/LLM Data Flaw That's Killing MarketersWe can only measure a very...