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Content Marketing Institute

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Latest posts

Last updated 1 day ago

Benchmarks and Outliers, Endings and Beginnings [The Weekly Wrap]

1 day ago

This week, we look at benchmarks and outliers from Animalz research. We...

Audience Research Led to Tattoo-Worthy Content Marketing

3 days ago

Surveys show audience research can bring bigger success. Learn how one brand...

How to Get Big Results From Small Content Marketing Teams

4 days ago

Most content marketing teams are small. With few hands on the content...

How to Get in Your Customers’ Heads for Invaluable Research

5 days ago

When the Sierra Club of Colorado needed to raise awareness and raise...

Charter a Content Council to Knock Down Silos

6 days ago

What if you could break down department silos and cross geographic boundaries...

Fun, Fright, and Better Event Video Fill October [The Weekly Wrap]

9 days ago

October brings the World Series, Halloween, and this year, more virtual events...

The Future of Content Marketing? (Spoiler: It Doesn’t Require Doing More)

10 days ago

Doing the hard work of content marketing doesn’t require being grandiose or...

How to Measure the Value of Your Subscribers

11 days ago

Great marketing adds value that customers are willing to invest in and...

How to Catch and Keep a Journalist in Content Marketing

12 days ago

More professionally trained journalists are considering content marketing jobs. Here’s how to...

What to Know About Google’s FAQ Rich Snippets

13 days ago

Google introduced the rich FAQ snippet on its search results pages. Learn...

People Want PDFs; Why The NY Times Didn’t Fail; and a Backstage Pass [The Weekly Wrap]

16 days ago

This week, CMI is wrapping up Content Marketing World, but today we’re...

2020 Content Marketing Awards Winners Aspire and Deliver Big Results

17 days ago

The top winners of the 2020 Content Marketing Awards were announced this...