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Last updated about 7 hours ago
Possible Day 2: Breaking down agentic’s impact on marketing, including multicultural
about 7 hours ago
The 7,500 attendees of year four of Possible have wrapped their meetings...
How former college athlete and Airbnb host turned Love Island fame into widespread success
about 7 hours ago
In 2024, college athlete TJ Palma had around 5,000 followers on Instagram...
Media Briefing: Publishers rewire sales teams for the outcomes era
about 7 hours ago
This week’s Media Briefing will explore how publishers are reshaping their sales...
Uncertainty is the real cost of the Middle East war for advertisers
about 7 hours ago
What began as a regional conflict is now a compounding drag on...
Meta opens its ad ecosystem to third-party AI tools
about 13 hours ago
In a break from its walled garden approach, Meta is opening its...
The promise and threat of AI, as understood through the eyes of Possible
about 20 hours ago
The fourth annual Possible conference ends today, having undergone a surge of...
‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
1 day ago
The most interesting subplot of the current M&A advertising wave has nothing...
Podcast engagement drives brand audio spending ahead of World Cup
1 day ago
Marketers hoping to reach soccer fans at this summer’s World Cup face...
‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
1 day ago
Omnicom has started using AI agents to buy media. On its Q1...
Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026
1 day ago
This week’s Future of TV Briefing looks at how ad tech companies...
The rise of deepfakes poses a new trust challenge for publishers
1 day ago
As AI deepfakes spread faster and become more difficult to detect, publishers...
WPP CFO says The Trade Desk operates in a smaller slice of the ad market
1 day ago
When analysts asked Joanne Wilson about The Trade Desk yesterday (April 28)...