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Last updated 1 day ago
‘There’s a big shift’: Amazon is turning the upfront into a pitch for its ad tech, not just primetime
1 day ago
The upfront is no longer just a shop window for content Amazon...
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
2 days ago
Last month, a U.S. Special Forces soldier was indicted for insider trading...
WTF is a unified ad platform?
2 days ago
Ad tech’s shift from an industry littered with point solutions to one...
The Trade Desks’ $689m revenue beat is blunted by the departure of CSO Jacobson to OpenAI
2 days ago
The Trade Desk’s Q1 revenues of $689 million may suggest holding-company spats...
‘Expand thoughtfully’: OpenAI offers ChatGPT ads to new markets including the U.K., Brazil and Japan
2 days ago
OpenAI’s ads business is going global Over the coming weeks it will...
Possible expands to Lisbon in 2027, keeping its focus on marketing, tech, culture and creativity
3 days ago
In our last update on Possible 2026, held last week in Miami...
Digiday+ Research: Marketers’ AI use rises, but tech skills stall
3 days ago
This is an excerpt from our Digiday+ Research report “The marketer’s guide...
Omnicom quietly moves Flywheel and Omni into the media group
3 days ago
Even though Omnicom’s commerce media unit Flywheel has been operating in close...
Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings
3 days ago
This week’s Media Briefing will examine how AI licensing revenue is starting...
The biggest creators feel growing pains as they try to build successful standalone companies
3 days ago
What works structurally for an individual creator doesn’t automatically translate into a...
Despite enthusiasm over its ChatGPT tie-up, Criteo’s shares slide on downgraded revenue forecast
3 days ago
The buzz around Criteo’s groundbreaking partnership with OpenAI was palpable during the...
Future of TV Briefing: The upfront glossary, 2026 edition
4 days ago
This week’s Future of TV Briefing looks at the terms on the...