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Latest posts
Last updated 4 days ago
Email List Hygiene: Are You at Risk?
13 days ago
Maintaining an email marketing list takes time and effort. If we skip...
Email Compliance: DUAA 2025
16 days ago
Email marketing doesn't exist in a vacuum. It operates within a strict...
What to Consider When Redesigning Your Logo
20 days ago
A logo redesign can feel like the marketing equivalent of spring cleaning...
Smart Segmentation Strategies That Work
23 days ago
Segmentation isn't a luxury in email marketing – it's the backbone of...
Ways To Lose Email Subscribers – Fast
about 1 month ago
There are many ways to upset your email subscribers. But one surefire...
Segment or Stagnate?
about 1 month ago
Marketing to everyone is the fastest way to convert no one There's...
Email Templates: Keep or Change?
about 1 month ago
Free email marketing templates are one of the most accessible tools available...
Turn Bad Reviews Into Email Marketing Gold
about 1 month ago
If you're in ecommerce, you've likely seen it happen: the algorithm sends...
Should you anonymise email data?
about 2 months ago
We recently covered what personal data is, albeit in the form of...
Win over the email list doubters
about 2 months ago
Let’s be honest – email marketing doesn’t always get a standing ovation...
Can Email Marketing Data Be Too Good?
about 2 months ago
One of email marketing's greatest strengths? Data. It's instant. It's reliable. It's...
Dodgy Pricing Tactics in Email Marketing
2 months ago
A Shortcut to the Spam Folder A recent feature in Which? –...