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Latest posts
Last updated 2 months ago
First Steps to Take After a Data Breach
3 months ago
No one wants to think about a data breach But if your...
Consistency in Email Marketing Builds Trust
3 months ago
When I was roped into watching Jumanji: The Next Level, I realised...
Ransomware Risks for Your Email Marketing Lists
3 months ago
Your email marketing list is more than just a collection of names...
AI Images in Email Marketing: Smart or Risky?
3 months ago
AI tools are changing the way we create everything — from ad...
Why Newsletters Often Fail vs Marketing Emails
3 months ago
I subscribe to dozens of newsletters Some are for my hobbies, others...
Email Engagement & Listening to Subscribers
3 months ago
If you want to succeed in email marketing, one truth stands above...
Protect Email Marketing Lists: ICO Security Tips
3 months ago
Data is the lifeblood of email marketing Your subscribers trust you with...
Email Marketing Through Cialdini’s Lens
3 months ago
Have you heard of Dr. Robert Cialdini What about his Seven Principles...
Catch Phrases Every Email Campaign Needs
4 months ago
There’s an Anglo-centric myth that Julius Caesar brought an army to the...
Cialdini’s 7 Principles in Email Campaigns
4 months ago
Dr. Robert Cialdini's Seven Principles of Influence are more than psychology theory...
Decision-Making Psychology in Email Marketing
4 months ago
Every email you send is a decision point. Will your subscriber click...
Does the Perfect Unsubscribe Page Exist?
4 months ago
An unsubscribe page may feel like the end of the journey with...