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How To Market A Game
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Latest posts
Last updated 3 days ago
Can itch.io success translate to Steam success?
3 days ago
In my previous blog I looked at the stats for an itch.io...
Benchmark: Itch.io traffic
13 days ago
Hot take: the biggest constraint on indie developers isn’t “visibility” it’s “interest.”...
How an itch.io game became a million-dollar hit: The Roottrees are Dead
27 days ago
The Roottrees are Dead is an amazing case study of how a...
The biggest gap in game success
about 1 month ago
I am now halfway through my 2025 Staying Inside Conference. Honestly, I...
What I heard from Valve at GDC
about 1 month ago
Last month I went to GDC to give a talk, hear from...
The hit games of early 2025
about 1 month ago
To stay abreast of the Steam marketplace I like to track how...
Benchmarks: How Many Wishlists Can I get From Steam Next Fest
2 months ago
We are in a new era of Steam Next Fest (SNF). In...
When should I post my Steam coming-soon page?
3 months ago
When should you launch your game’s coming-soon-page on Steam so you can...
Every Daily Deal of 2024
3 months ago
Last year I worked with Ichiro Lambe to write a script that...
What is the post launch Discovery Queue
3 months ago
It may be apocryphal but the U.S. WW2 General Dwight D. Eisenhower...