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How To Market A Game
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Latest posts
Last updated 3 days ago
The demo effect: From 7000 wishlists to 42,000
3 days ago
Hello! This is the second installment of case studies about games released...
Gnomes: Tower Defense with 10-month dev time hits $367,484
16 days ago
Alright bear with me for the log rolling, but somehow the HTMAG...
2025 Q2 games that are selling
25 days ago
There actually are games that are making money on Steam. Real money....
Don’t make your game free
about 1 month ago
I have seen a number of marketing strategies lately where developers release...
Can you market a game with zero following?
about 1 month ago
Lately I have been seeing more and more first-time devs lament “How...
Merchant 64: The importance of rapid release and sharing your work
about 2 months ago
Middle games are the opposite of your dream game, they are games...
Crafty Buildy Strategy Simulation Buyers Guide
about 2 months ago
At the end of 2024 I wrote my definition of the meta-genre...
Most people who buy your game won’t play it
3 months ago
The amazing thing about Steam and its player base is that they...
Can itch.io success translate to Steam success?
3 months ago
In my previous blog I looked at the stats for an itch.io...
Benchmark: Itch.io traffic
4 months ago
Hot take: the biggest constraint on indie developers isn’t “visibility” it’s “interest.”...
How an itch.io game became a million-dollar hit: The Roottrees are Dead
4 months ago
The Roottrees are Dead is an amazing case study of how a...