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How To Market A Game
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Latest posts
Last updated 2 days ago
Making sense of the February 2026 Steam Next Fest
17 days ago
Last week I updated the benchmarks with the latest data from the...
Benchmark: How much money can you make from DLC?
about 2 months ago
Benchmarks This post is part of my series on marketing benchmarks that...
The Counterintuitive Advantage of Launching During Steam’s Busiest Event
2 months ago
I have always wondered how to stay on the front page of...
Only 28 games recovered from a bad launch in 2024, what do they have in common?
3 months ago
In many of my Q&As I get the same question: “We launched...
Should you keep your demo up post launch?
3 months ago
Every year I do a deep dive into the games that found...
What the hell happened in 2025?
3 months ago
Every January, I download a list of all the games that were...
PC Gaming Has Changed Less Than You Think (12 examples)
3 months ago
It feels like Steam is always changing. Every month there is some...
How many games were released in 2025?
4 months ago
It is January so it is time for journalists to look up...
2026 Games of the year
4 months ago
I have interviewed lots of very successful devs who have achieved the...
Leftover research from 2025
5 months ago
The way I write the HowToMarketAGame blog is that I have this...
BALL x PIT: My game of the year 2025
5 months ago
BALL x PIT is my favorite game of 2025. A lot of...