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Marketing Blog

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Latest posts

Last updated 11 days ago

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11 days ago

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Why Level of Effort (LOE) Is the Only Estimate That Matters in Engineering

17 days ago

Engineering estimates are tough. Level of Effort (LOE) gauges project size beyond...

Why Level of Effort (LOE) Is the Only Estimate That Matters in Engineering

17 days ago

Engineering estimates are tough. Level of Effort (LOE) gauges project size beyond...

How Morning Brew Inc. Turned Fragmented Data to Full-Funnel Clarity

19 days ago

Morning Brew Inc. transformed fragmented data into full-funnel clarity for smarter marketing...

Marketing Through the Ages

24 days ago

Walk down memory lane to see marketing’s evolution from mass communication to...

Your International Customers Are Already on WhatsApp—Are You?

24 days ago

Learn how brands like Amstar and Anaconda are using WhatsApp to unlock...

How to Lead in the AI Era: 5 Lessons from Allie K. Miller

26 days ago

The future is here. Allie K. Miller breaks down how AI is...

Cross-Channel Marketing: A Beginner's Guide

about 1 month ago

With a cross-channel strategy, every interaction builds on the last—creating a frictionless...

Email Opens and Clicks: Human or Not, Here’s What You Need to Know

about 1 month ago

The truth about email clicks and opens: What inflated metrics reveal about...

2025 Marketing Masters: Celebrating the Visionaries of the Post-Campaign Era

about 2 months ago

Meet Iterable’s 2025 Marketing Masters—trailblazing marketers redefining engagement with AI, personalization, and...

15+ Stats About Achieving ROI From AI Marketing

about 2 months ago

Here are curated stats that look at why ROI from AI marketing...

The Future of Marketing Unveiled at Activate Summit—and It’s Called Nova

about 2 months ago

Iterable Nova redefines marketing with AI-powered, moment-based engagement—goodbye static campaigns, hello smarter...