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Latest posts

Last updated about 2 months ago

Married at 28, divorcing at 29 — how I learned to own the narrative

about 2 months ago

At 28, I thought I was building the life I’d always dreamed...

Why brands should stop overlooking their most powerful influencers: customers

about 2 months ago

Every January, I sit down to write my predictions for the year...

5 community-building tips I’ve learned from working in social media, TV, and nonprofits

4 months ago

For the past ten years, I’ve lived and breathed marketing. I’ve run...

Top 4 social media CRMs to grow your business in 2025

5 months ago

Social media businesses face unique challenges in managing customer relationships across multiple...

Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

5 months ago

How’s your cottagecore vibe? Are you ready for light academia aesthetic to...

Why Everyone Is a Social Media Entrepreneur Right Now — Trends You Need to Know

8 months ago

In TikTok’s early days of mostly dance challenges and lip-syncing exchanges, Shola...

The Science Behind Social Shopping: Why We Are Always 'Clicking to Buy', According to Psychologists

over 1 year ago

Amazon pillows Korean moisturizer. An acupuncture mat. These are just a few...

Stock Markets and Social Media? Absolutely!

almost 2 years ago

This year, global social media users swelled to a record-breaking 4.9 billion...

How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too

over 2 years ago

When Threads was first announced, I was wary We've seen so many...

We Just Witnessed the Birth of a Social Media Channel: What to Know About Threads

over 2 years ago

In early July, Instagram released its latest app Threads and immediately captured...

What's Mastodon & Should Social Media Marketers Keep it on Their Radar?

almost 3 years ago

A new social network has taken the internet by storm, and it...

The State of Social Media in 2024: How You Can Drive Communities, Sales & Virality [Data from 1,500+ Social Media Marketers]

almost 3 years ago

If you've ever managed social media for a brand or business, then...