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Seth Godin's Blog on marketing, tribes and respect

Get the latest updates from Seth Godin's Blog on marketing, tribes and respect directly as they happen.

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Latest posts

Last updated about 15 hours ago

Taxonomy as a service

about 15 hours ago

When the truck makes a delivery at the nearby True Value hardware...

Our new school

1 day ago

When I include links to various books and items on this blog...

The challenge of excess capacity

3 days ago

Marketing as we know it happened because of machines. Machines made factories...

Leading side by side

4 days ago

Orchestras are difficult One reason is that we’re really good at noticing...

The thought that counts

5 days ago

Well, maybe not In 2024, worldwide gift card sales will pass a...

Mediocre tools

6 days ago

Lousy tools are dangerous. They endanger our safety (physical or emotional) and...

The stories we tell ourselves

7 days ago

If it happened to us, our memory of it is a story...

Ideas need handles: the thing about subject lines

8 days ago

A bureaucracy recently asked me to submit a few documents. They were...

The first draft of your first non-fiction book

8 days ago

Writing a book is good for you. It clarifies your thinking and...

The fame/trust inversion

9 days ago

A generation ago, the Generals ruled. General Motors, General Foods, General Mills...

If they know, they should tell us

10 days ago

Asymmetrical information creates real problems. And fixing the flow of useful proxies...

What do we do with our chance?

11 days ago

Everyone needs more chances, more benefit of the doubt, more opportunity But...