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jonoalderson.com

Jono Alderson

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Latest posts

Last updated 9 days ago

The future of the web is weirdly human

9 days ago

The most interesting thing I’ve seen on the web this year isn’t...

One website, one CMS

21 days ago

Running more than one CMS on a single website is almost always...

The inversion of purpose

23 days ago

For the last twenty years, the web has been optimised around a...

Speculation rules for evil

2 months ago

You can use speculation rules to make your site feel faster. You...

Headless websites and the cost of engineering vanity

2 months ago

Every headless project begins with the same handful of promises. Flexibility. Performance...

There are only four sensible ways to build a website

2 months ago

Your choice of CMS is not a tooling decision. It is a...

Clicks don’t count (and they never did)

3 months ago

For most of its history, SEO measured the wrong layer Not deliberately....

Speed is the first competency test

3 months ago

Your website is slow. And that’s costing you money That shouldn’t be...

Raise the floor

3 months ago

Most of us build on foundations we did not pour WordPress. Shopify....

Stop trying to rank for keywords

4 months ago

Almost all SEO briefs and ambitions begin with a sentence like, “We...

A page is more than just a container for words

4 months ago

The latest SEO fad is the idea that websites need a machine-only...

The middle is a graveyard

5 months ago

For most of modern economic history, markets have been built around human...