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jonoalderson.com

Jono Alderson

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Latest posts

Last updated 5 days ago

Speculation rules for evil

5 days ago

You can use speculation rules to make your site feel faster. You...

Headless websites and the cost of engineering vanity

8 days ago

Every headless project begins with the same handful of promises. Flexibility. Performance...

There are only four sensible ways to build a website

10 days ago

Your choice of CMS is not a tooling decision. It is a...

Clicks don’t count (and they never did)

about 1 month ago

For most of its history, SEO measured the wrong layer Not deliberately....

Speed is the first competency test

about 1 month ago

Your website is slow. And that’s costing you money That shouldn’t be...

Raise the floor

about 2 months ago

Most of us build on foundations we did not pour WordPress. Shopify....

Stop trying to rank for keywords

about 2 months ago

Almost all SEO briefs and ambitions begin with a sentence like, “We...

A page is more than just a container for words

2 months ago

The latest SEO fad is the idea that websites need a machine-only...

The middle is a graveyard

3 months ago

For most of modern economic history, markets have been built around human...

Optimising for the surfaceless web

6 months ago

When I wrote about the machine’s emerging immune system, I argued that...

The Hotmail effect

6 months ago

A plumber drove past me last week with a Hotmail email address...

The death of a website

6 months ago

They called me just after midnight. Said they’d found another one. A...