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Jono Alderson
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Latest posts
Last updated 7 days ago
The middle is a graveyard
7 days ago
For most of modern economic history, markets have been built around human...
Optimising for the surfaceless web
3 months ago
When I wrote about the machine’s emerging immune system, I argued that...
The death of a website
3 months ago
They called me just after midnight. Said they’d found another one. A...
Marketing against the machine immune system
4 months ago
Marketing has always been about the art of misdirection. We take something...
If you want your blog to sell, stop selling
5 months ago
Most brand blogs aren’t bad by accident. They’re bad by design You...
A complete guide to HTTP caching
5 months ago
Caching is the invisible backbone of the web. It’s what makes sites...
You’re loading fonts wrong (and it’s crippling your performance)
5 months ago
Fonts are one of the most visible, most powerful parts of the...
On propaganda, perception, and reputation hacking
5 months ago
For the last two decades, SEO has been a battle for position...
Standing still is falling behind
5 months ago
“Our traffic’s down, but nothing’s changed on our website.” This is one...
Shaping visibility in a multilingual internet
5 months ago
Translate your content. Add hreflang. Target some regional keywords. Job done But...