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Jono Alderson
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Latest posts
Last updated 5 days ago
Speculation rules for evil
5 days ago
You can use speculation rules to make your site feel faster. You...
Headless websites and the cost of engineering vanity
8 days ago
Every headless project begins with the same handful of promises. Flexibility. Performance...
There are only four sensible ways to build a website
10 days ago
Your choice of CMS is not a tooling decision. It is a...
Clicks don’t count (and they never did)
about 1 month ago
For most of its history, SEO measured the wrong layer Not deliberately....
Speed is the first competency test
about 1 month ago
Your website is slow. And that’s costing you money That shouldn’t be...
Raise the floor
about 2 months ago
Most of us build on foundations we did not pour WordPress. Shopify....
Stop trying to rank for keywords
about 2 months ago
Almost all SEO briefs and ambitions begin with a sentence like, “We...
A page is more than just a container for words
2 months ago
The latest SEO fad is the idea that websites need a machine-only...
The middle is a graveyard
3 months ago
For most of modern economic history, markets have been built around human...
Optimising for the surfaceless web
6 months ago
When I wrote about the machine’s emerging immune system, I argued that...
The death of a website
6 months ago
They called me just after midnight. Said they’d found another one. A...