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Jono Alderson
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Latest posts
Last updated about 5 hours ago
Speed is the first competency test
about 7 hours ago
Your website is slow. And that’s costing you money That shouldn’t be...
Stop trying to rank for keywords
13 days ago
Almost all SEO briefs and ambitions begin with a sentence like, “We...
A page is more than just a container for words
about 1 month ago
The latest SEO fad is the idea that websites need a machine-only...
The middle is a graveyard
about 2 months ago
For most of modern economic history, markets have been built around human...
Optimising for the surfaceless web
4 months ago
When I wrote about the machine’s emerging immune system, I argued that...
The death of a website
5 months ago
They called me just after midnight. Said they’d found another one. A...
Marketing against the machine immune system
5 months ago
Marketing has always been about the art of misdirection. We take something...
If you want your blog to sell, stop selling
6 months ago
Most brand blogs aren’t bad by accident. They’re bad by design You...
A complete guide to HTTP caching
6 months ago
Caching is the invisible backbone of the web. It’s what makes sites...
You’re loading fonts wrong (and it’s crippling your performance)
7 months ago
Fonts are one of the most visible, most powerful parts of the...