Track brand mentions across news, blogs, and forums automatically

Set up Google Alerts with RSS delivery, add industry news feeds with keyword filters for your brand name, and get instant Slack or email notifications when you're mentioned. Catch negative coverage before it trends.

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Example setup

Brand Monitoring Starter Pack

General brand monitoring feeds to get started. After setup, add your own Google Alerts and competitor newsroom feeds for personalized monitoring.

5 feeds in 3 folders

Press Releases 1

PR Newswire

Tech & Business News 2

TechCrunch
Crunchbase News

Community & Forums 2

Hacker News Best
Reddit r/technology

How teams set this up

Brand Mention Monitoring

Set up comprehensive, always-on brand monitoring using free tools.

Create Google Alerts with RSS delivery for your brand name, product names, and key misspellings
Add industry news site feeds with keyword filters matching your brand
Set up instant email/Slack notifications for any brand mention
Review and categorize mentions daily: positive, neutral, needs response
Escalate negative mentions to PR or customer success within the hour

Competitive PR Tracking

Monitor what your competitors are saying in the press.

Create Google Alerts RSS feeds for each competitor's brand name
Add competitor press release pages and newsrooms as feeds
Track industry analyst blogs that cover your competitive space
Compare share of voice across competitors weekly
Brief your marketing team on competitive positioning shifts

Crisis Response Readiness

Be ready to respond before a story spirals.

Set up high-priority notifications for crisis keywords: 'lawsuit', 'breach', 'recall', 'outage'
Create a 'Crisis Watch' folder shared with your comms team
Monitor social aggregator feeds (Reddit, HN) for viral discussions
Review crisis folder twice daily during normal times, hourly during active situations

Start monitoring what matters.

Free to start. No credit card required.