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Last updated 1 day ago
News publishers may be flocking to Bluesky, but many aren’t leaving X
1 day ago
Recent headlines may lead one to think that X is dead. Last...
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
1 day ago
As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage...
Is an altruistic holding company too good to believe? Know Co. begs to differ
1 day ago
It might be an oversimplification to say Canadians are just nice people...
Buying with bots: AI search raises the bar for tailored shopping and transparency
1 day ago
With AI platforms like Perplexity adding new ways to shop with generative...
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
1 day ago
The Las Vegas Grand Prix might only be in its second year...
How creative execution is boosting campaign performance
2 days ago
Steve Nash, director, product, ad products and tools, GumGum Digital advertising now...
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
2 days ago
It’s got to be hard to be a heritage brand There are...
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
2 days ago
As gaming companies look to beef up their advertising businesses, they have...
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
2 days ago
In its most recent earnings call, The Trade Desk declared 2024 a...
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
2 days ago
This week’s Media Briefing looks at how publishers in the U.S. and...
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
3 days ago
The Trade Desk is indeed building a CTV operating system. So much...
Brands are reinventing performance marketing for a flattened funnel
3 days ago
Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of...