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Last updated 1 day ago
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
1 day ago
Basketball is a team sport — but when marketing the game itself...
Why the New York Times is forging connections with gamers as it diversifies its audience
1 day ago
The New York Times has had such notable traffic to its games...
Meta AI rolls out several enhancements across apps and websites with its newest Llama 3
1 day ago
Alongside Meta’s debut of its new AI model Llama 3, the company...
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
1 day ago
If you think you’re seeing more ads for productivity apps or technology...
Industry flirts with making the Possible conference a must-attend tentpole event
1 day ago
If you work in the marketing or media industry, “#POSSIBLE2024” almost inevitably...
Meta’s Threads expected to have ads this year
2 days ago
Marketers get ready: ads are coming to Threads a lot sooner than...
Mobile esports reaches new heights in 2024 with a boost from Saudi Arabian investment
2 days ago
It’s shaping up to be a banner year for the mobile esports...
Walmart rolls out a self-serve, supplier-driven insights connectors
2 days ago
Walmart rolled out a new insights offering on April 17 at the...
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
2 days ago
Interested in sharing your perspectives on the media and marketing industries? Join...
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
2 days ago
Q1 advertising recap Despite the hope that 2024 would be a turning...
With a new ‘answer engine,’ Brave browser adds another generative AI tool for search
2 days ago
Brave, a privacy-focused browser, is rolling out a new generative AI tool...
NBA CMO Henault: How the league added music and fashion to its bench strength
3 days ago
Day two of the Possible conference in Miami on April 16 is...