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Last updated about 6 hours ago
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
about 6 hours ago
Brands that are closely tied to public figures are tricky. If a...
Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue
about 6 hours ago
Interested in sharing your perspectives on the media and marketing industries? Join...
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
about 6 hours ago
Marketers’ calls for more granular insights from retail media networks have reached...
How publishers drive meaningful performance with vendor partnerships
about 18 hours ago
Nick Rees, associate director of customer success, publishers, Wunderkind In the modern...
Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite Creative
about 19 hours ago
As of today, the first creator-owned account has reached a following of...
The Independent bets big on individual talent-led verticals with the launch of Independent Studios
1 day ago
The Independent is doubling down on talent-led media production as part of...
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
1 day ago
Unilever may be investing billions of dollars into influencer marketing, but marketers...
Why big advertisers are buying Brave’s search ads — despite its small size
1 day ago
Being small and less data-dependent aren’t always selling points for attracting search...
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
1 day ago
With influencer marketing budgets steadily rising, more multinational brands are partnering with...
Amazon courts media buyers with loss-leader tactics to compete with other major DSPs
1 day ago
Amazon Ads’s quest to become the first programmatic port of call for...
Despite the uncertainty, some advertisers have increased their TikTok spend this year
1 day ago
Uncertainty around TikTok’s future in the U.S. led many advertisers to slam...
Future of TV Briefing: The programmatic state of play for this year’s TV and streaming upfront market
1 day ago
This week’s Future of TV Briefing looks at how the programmatic guaranteed...