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Seth Godin's Blog on marketing, tribes and respect

Get the latest updates from Seth Godin's Blog on marketing, tribes and respect directly as they happen.

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Latest posts

Last updated about 5 hours ago

Mediocre tools

about 6 hours ago

Lousy tools are dangerous. They endanger our safety (physical or emotional) and...

The stories we tell ourselves

1 day ago

If it happened to us, our memory of it is a story...

Ideas need handles: the thing about subject lines

2 days ago

A bureaucracy recently asked me to submit a few documents. They were...

The first draft of your first non-fiction book

3 days ago

Writing a book is good for you. It clarifies your thinking and...

The fame/trust inversion

3 days ago

A generation ago, the Generals ruled. General Motors, General Foods, General Mills...

If they know, they should tell us

4 days ago

Asymmetrical information creates real problems. And fixing the flow of useful proxies...

What do we do with our chance?

5 days ago

Everyone needs more chances, more benefit of the doubt, more opportunity But...

Change your shoes

6 days ago

Like all good metaphors, it might be practical too Your ‘shoes’ are...

The opportunity for AI formbots

7 days ago

Forms are a convenient way for bureaucracies to collect information. They’re convenient...

Listening to organizational decline

8 days ago

Great companies and teams often get stale and then fade away. Here’s...

Better at being better

9 days ago

In most competitive markets, when an organization offers a new benefit, others...

How many sparks?

10 days ago

That’s the tempting question. How much hustle, hoopla and initiative do we...