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Latest posts
Last updated about 7 hours ago
Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
about 7 hours ago
Seems like DTC (direct-to-consumer) has a new villain: Temu For better or...
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
about 7 hours ago
Newsletters are the darling of the digital media industry again Publishers like...
Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
about 7 hours ago
This time last year, marketers watched in real time as the Bud...
How Newsweek is pursuing audience and revenue growth this election year
about 7 hours ago
Subscribe: Apple Podcasts • Stitcher • Spotify A presidential election year has...
WTF is the CMA — the Competition and Markets Authority
about 7 hours ago
Looks like Google’s attempts to shake up targeted advertising in the Chrome...
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
about 16 hours ago
This is the first installment of a two-part series on the top...
The Guardian US is starting its pursuit of political ad dollars
1 day ago
The Guardian US is making a concerted effort to win some of...
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
1 day ago
Despite the growing number of women and girls in gaming, many face...
Inside X’s latest, desperate attempt to beguile advertisers
1 day ago
If X has its way, 2024 will be the year it hits...
AI Briefing: How AI misinformation affects consumer thoughts on elections and brands
1 day ago
For nearly a decade, brand safety has been the ad world’s white...
How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IP
1 day ago
Amazon Prime’s “Fallout” television adaptation has struck a chord with streaming viewers...
The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?
1 day ago
As Earth Day 2024 is marked today, finger pointing is still prevailing...