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Last updated 1 day ago
Why news consumers are a goldmine for advertisers
1 day ago
Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of...
Platform aspirations, legacy limitations: the agency holdco dilemma
2 days ago
Agencies aren’t platforms — and they never will be. Let’s not kid...
Uncertainty over TikTok’s U.S. future splinters creators and agencies
2 days ago
With TikTok’s potential U.S. looming as early as January, creators and agencies...
In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
2 days ago
Last month, Clip It, Roblox’s version of TikTok, launched its first official...
Marketers have a new audience to worry about — large language models
2 days ago
Modern marketers know that any new work they put out into the...
RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status
2 days ago
The crusade to make everything an ad network continues as yet another...
Marketers are innovating by using AI agents to integrate data interpretation with instant execution
2 days ago
Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental...
Uber’s Ad playbook for 2025: scaling, innovating and staying the course
3 days ago
For 2025, Uber Advertising is sticking with what works: scaling up markets...
As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
3 days ago
Few creators have been able to export their star power beyond the...
AI fatigue sets in among workers and company leaders
3 days ago
The story was first published by Digiday sibling WorkLife Workforces may be...
Why Epic Games’ Fortnite Creative marketing push is sparking calls for more transparency from some creators
3 days ago
Since the summer, Epic Games has invested in a marketing campaign promoting...
Media Briefing: The top trends in the media industry in 2024
3 days ago
There will not be a Media Briefing next week due to Digiday’s...