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Latest posts

Last updated 1 day ago

Why news consumers are a goldmine for advertisers

1 day ago

Reggie Riley, head of U.S. ad business, SmartNews Amid overwhelming amounts of...

Platform aspirations, legacy limitations: the agency holdco dilemma

2 days ago

Agencies aren’t platforms — and they never will be. Let’s not kid...

Uncertainty over TikTok’s U.S. future splinters creators and agencies

2 days ago

With TikTok’s potential U.S. looming as early as January, creators and agencies...

In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians

2 days ago

Last month, Clip It, Roblox’s version of TikTok, launched its first official...

Marketers have a new audience to worry about — large language models

2 days ago

Modern marketers know that any new work they put out into the...

RE/MAX joins retail media network arms race, piquing marketer’s interest with specialty status

2 days ago

The crusade to make everything an ad network continues as yet another...

Marketers are innovating by using AI agents to integrate data interpretation with instant execution

2 days ago

Neej Gore, Chief Data Officer, Zeta Global AI is driving a fundamental...

Uber’s Ad playbook for 2025: scaling, innovating and staying the course

3 days ago

For 2025, Uber Advertising is sticking with what works: scaling up markets...

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

3 days ago

Few creators have been able to export their star power beyond the...

AI fatigue sets in among workers and company leaders

3 days ago

The story was first published by Digiday sibling WorkLife Workforces may be...

Why Epic Games’ Fortnite Creative marketing push is sparking calls for more transparency from some creators

3 days ago

Since the summer, Epic Games has invested in a marketing campaign promoting...

Media Briefing: The top trends in the media industry in 2024

3 days ago

There will not be a Media Briefing next week due to Digiday’s...