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Last updated 1 day ago

Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI

1 day ago

Gone are the days when big brands were solely reliant on agencies...

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided

1 day ago

Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past...

Brands are cautious about Google and Meta’s generative AI holiday ad push

1 day ago

This story was first published on sister site, Modern Retail Major advertising...

AI Briefing: Why Walmart is developing its own retail-specific AI models

1 day ago

The world’s long list of large language models now includes a macropod...

As digital advertising has evolved, marketers are re-evaluating their DSPs

1 day ago

Kelly MacLean, vice president of product, Amazon Ads Modern marketers are facing...

How contextual, attention and creative data unlock ad relevance for brands

1 day ago

Rob Hall, Chief Data Officer, GumGum Putting the right ad in front...

DSPs are leaning on automation and customer service to drive campaign performance

1 day ago

Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising...

Women’s soccer and publisher Footballco turn to creators to score with brands

2 days ago

The National Women’s Soccer League (NWSL) and publisher Footballco are increasing their...

Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit

2 days ago

This week’s Media Briefing recaps what publishers had to say about AI...

Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case

2 days ago

Earlier this week, the Justice Department outlined its proposed remedy framework to...

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange

2 days ago

In-game advertising company Frameplay has launched its own ad exchange intended to...

Retail media networks under scrutiny amid calls for transparency and accountability

2 days ago

It’s a familiar tale: A new media channel becomes the ad industry’s...