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Last updated about 4 hours ago
WPP ups the data-driven arms race with the purchase of InfoSum
about 4 hours ago
WPP surprised the marketing and media worlds today with the least-surprising news...
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
about 19 hours ago
Brands that are closely tied to public figures are tricky. If a...
Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue
about 19 hours ago
Interested in sharing your perspectives on the media and marketing industries? Join...
Media Briefing: Apple News ad monetization still ‘abysmal’ for some
about 19 hours ago
This week’s Media Briefing looks at why publishers are disappointed by Apple...
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
about 19 hours ago
Advertisers are looking again at the use of probabilistic data for audience...
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
about 19 hours ago
Marketers’ calls for more granular insights from retail media networks have reached...
How publishers drive meaningful performance with vendor partnerships
1 day ago
Nick Rees, associate director of customer success, publishers, Wunderkind In the modern...
Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite Creative
1 day ago
As of today, the first creator-owned account has reached a following of...
The Independent bets big on individual talent-led verticals with the launch of Independent Studios
1 day ago
The Independent is doubling down on talent-led media production as part of...
Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet
2 days ago
Unilever may be investing billions of dollars into influencer marketing, but marketers...
WFA sees 54% of multinational brands boosting influencer spending — with more relying on agencies to find creators
2 days ago
With influencer marketing budgets steadily rising, more multinational brands are partnering with...
Despite the uncertainty, some advertisers have increased their TikTok spend this year
2 days ago
Uncertainty around TikTok’s future in the U.S. led many advertisers to slam...