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Last updated 1 day ago
Meet YouTuber Brandon B, who believes agencies shouldn’t worry about AI
1 day ago
Gone are the days when big brands were solely reliant on agencies...
Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
1 day ago
Gaming’s presence at Advertising Week 2024 was less all-encompassing than in past...
Brands are cautious about Google and Meta’s generative AI holiday ad push
1 day ago
This story was first published on sister site, Modern Retail Major advertising...
AI Briefing: Why Walmart is developing its own retail-specific AI models
1 day ago
The world’s long list of large language models now includes a macropod...
As digital advertising has evolved, marketers are re-evaluating their DSPs
1 day ago
Kelly MacLean, vice president of product, Amazon Ads Modern marketers are facing...
How contextual, attention and creative data unlock ad relevance for brands
1 day ago
Rob Hall, Chief Data Officer, GumGum Putting the right ad in front...
DSPs are leaning on automation and customer service to drive campaign performance
1 day ago
Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising...
Women’s soccer and publisher Footballco turn to creators to score with brands
2 days ago
The National Women’s Soccer League (NWSL) and publisher Footballco are increasing their...
Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit
2 days ago
This week’s Media Briefing recaps what publishers had to say about AI...
Advertising Week Briefing: Some worry the DOJ is ‘fighting yesterday’s war’ in ad tech antitrust case
2 days ago
Earlier this week, the Justice Department outlined its proposed remedy framework to...
In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
2 days ago
In-game advertising company Frameplay has launched its own ad exchange intended to...
Retail media networks under scrutiny amid calls for transparency and accountability
2 days ago
It’s a familiar tale: A new media channel becomes the ad industry’s...