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Content Marketing Institute
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Latest posts
Last updated about 19 hours ago
What You Need To Know About Recent ChatGPT and Gemini Features
about 19 hours ago
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all...
The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media
2 days ago
You spend a lot of resources on the content published on your...
3 Contextual Link-Building Strategies That Actually Work
3 days ago
Context matters in your content. Contextual links matter in your SEO strategy...
Time To Evolve Your Social Media Strategy for 2024
4 days ago
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social...
Tech Takes Over Marketing (But Not How You Think)
8 days ago
Are you spending too much on technology? A new study reveals marketing...
How To Write Effective Social Media Guidelines That Protect Your Brand
10 days ago
Many companies present a list of what not to do and call...
Oops, Google Did It Again — But You Still Need First-Party Data
15 days ago
The same week Google smashed its earnings report, it also announced the...
How To Write Faster With or Without an AI Assist
16 days ago
Imagine you could write more quickly. Deadline stress would disappear. Hunched shoulders...
How To Develop a Great Creative Brief and Get On-Target Content
17 days ago
If you’ve ever said, “It would have been easier if I'd done...
Avoid Traditional Marketing Metrics To Prove Content’s Real Value
18 days ago
Content marketing requires a nuanced measurement program that differs from traditional marketing...
Don’t Follow Tesla’s Marketing Mistake
22 days ago
Tesla dismissed its marketing team this month. The layoffs come only a...
How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide [Free Template]
23 days ago
Google Analytics 4 offers a plethora of data. But how do you...