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Last updated 2 days ago
Privacy fatigue is setting in after Google’s cookie U-turn. But the search for alternatives hasn’t stopped
2 days ago
For years, privacy was treated as advertising’s great reckoning. The introduction of...
Confessions of a media buyer on Google’s third-party cookie U-turn and how it helped a ‘largely lazy’ industry innovate
2 days ago
The long saga of Google’s third-party cookie crumble has come to an...
As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators
2 days ago
Livestreaming is having a moment in 2025 — and it’s bringing some...
Digiday+ Research: Publishers were ready to depend more on first-party data. So, now what?
2 days ago
Interested in sharing your perspectives on the media and marketing industries? Join...
Ad Tech Briefing: Has Google sacrificed Privacy Sandbox on the altar of antitrust concerns?
2 days ago
The all-conquering video platform YouTube turned 20 years old this week, signifying...
Meta’s Threads ads arrive fast, but advertisers move at their own pace
2 days ago
After a mere three months of testing, Meta announced on Wednesday that...
How brand safety tools are evolving into growth drivers
3 days ago
Anudit Vikram, Chief Product Officer, Channel Factory Brand safety technology has advanced...
WTF is composable identity?
3 days ago
This WTF guide, sponsored by Adstra, explores how composable identity is changing...
How marketers, creators vet influencer agencies as the creator economy continues to expand
3 days ago
When major marketers like Unilever are saying they’re dramatically increasing their ad...
Google’s Chrome retreat puts momentum for cookie alternatives in doubt
3 days ago
The digital advertising industry has spent the last five years preparing for...
A look inside Possible’s content this year
3 days ago
The Possible conference, trade show and kibbitz-fest kicks off on Monday in...
Media Briefing: Publishers are frustrated — and quietly grateful — after Google’s cookie u-turn
3 days ago
In this week’s Media Briefing, publishers say that after years of preparing...