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Last updated about 19 hours ago
How marketers are rolling out cookieless strategies in 2024
about 19 hours ago
Tom Craig, Chief Technology Officer, Resonate In April, Google’s Chrome team announced...
Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls
1 day ago
Things are heating up between publicly-traded media companies and generative AI tech...
How to have hard conversations as a manager: The Return podcast, season 3, episode 4
1 day ago
Subscribe: Apple Podcasts • Stitcher • Spotify A therapy session and a...
TV networks embrace AI at the upfront to improve audience targeting and commerce
1 day ago
Digital advertising took years to transform TV’s business model, but AI is...
Transparency shift: CMOs navigate new norms in agency profit models
1 day ago
When CMOs suspect agencies are profiting off of their ad spend, they...
How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources
1 day ago
For as much energy as advertisers and agencies have put into supply...
How streaming muscled its way into the upfront spotlight among the OGs of TV
1 day ago
Now that the OGs of TV content — NBCUniversal, Fox, Disney and...
Ad tech vendor Colossus faces scrutiny for alleged mismanaging IDs
2 days ago
Ad tech giant Colossus is in hot water amid accusations of duping...
Inside YouTube’s 2024 upfront pitch to advertisers
2 days ago
YouTube is almost too big to succeed in the annual TV and...
As the line between B2B and B2C marketing blurs, Workday taps humor in consumer-facing media channels
2 days ago
In today’s fragmented landscape, the line between B2B and B2C marketing is...
Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement
2 days ago
Q1 is on the rise, but it’s not a rocket Publishers’ Q1...
How the NBA’s broadcast rights tussle could affect advertisers
2 days ago
While the NBA weighs up competing broadcast rights bids from the likes...