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Last updated about 7 hours ago
News publishers may be flocking to Bluesky, but many aren’t leaving X
about 7 hours ago
Recent headlines may lead one to think that X is dead. Last...
Why PepsiCo and EA are expanding their partnership into mobile: A Q&A with PepsiCo vp of global sports and entertainment partnerships Adam Warner
about 7 hours ago
As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage...
Is an altruistic holding company too good to believe? Know Co. begs to differ
about 7 hours ago
It might be an oversimplification to say Canadians are just nice people...
Buying with bots: AI search raises the bar for tailored shopping and transparency
about 7 hours ago
With AI platforms like Perplexity adding new ways to shop with generative...
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
about 7 hours ago
The Las Vegas Grand Prix might only be in its second year...
How creative execution is boosting campaign performance
about 19 hours ago
Steve Nash, director, product, ad products and tools, GumGum Digital advertising now...
‘The most controversial rebrand of the year’: Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
1 day ago
It’s got to be hard to be a heritage brand There are...
Key takeaways from Digiday’s 2024 Gaming Advertising Forum
1 day ago
As gaming companies look to beef up their advertising businesses, they have...
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
1 day ago
In its most recent earnings call, The Trade Desk declared 2024 a...
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
1 day ago
This week’s Media Briefing looks at how publishers in the U.S. and...
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
2 days ago
The Trade Desk is indeed building a CTV operating system. So much...
Brands are reinventing performance marketing for a flattened funnel
2 days ago
Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of...