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Latest posts
Last updated about 2 hours ago
Media buyers look for ways to stay ahead of clients’ tariff budget pressures
about 2 hours ago
Though few will cop to cutting media spend or halting campaigns in...
Ad Tech Briefing: Is Google’s curation tool a play for second-mover advantage or an antitrust swerve?
about 17 hours ago
Last week, Digiday asked the question, “Is there any point in breaking...
After the €150 million fine, Apple’s ATT faces its hardest questions yet
about 17 hours ago
In a ruling that could rattle the scaffolding of digital advertising, France’s...
Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased
about 17 hours ago
January’s TikTok outage has served as a wake-up call for brands, reinforcing...
With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend
about 17 hours ago
Is there such a thing as over-preparing? It certainly feels that way...
Why Monks built a chatbot recruiter based on its founder — and how it signals an agency shift
about 17 hours ago
Forget the standard job posting, Monks is auditioning its next AI leaders...
WPP ups the data-driven arms race with the purchase of InfoSum
1 day ago
WPP surprised the marketing and media worlds today with the least-surprising news...
‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
1 day ago
Brands that are closely tied to public figures are tricky. If a...
Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue
1 day ago
Interested in sharing your perspectives on the media and marketing industries? Join...
Media Briefing: Apple News ad monetization still ‘abysmal’ for some
1 day ago
This week’s Media Briefing looks at why publishers are disappointed by Apple...
More brands are blending deterministic and probabilistic data for hybrid targeting approaches
1 day ago
Advertisers are looking again at the use of probabilistic data for audience...
The Home Depot adds another acronym — ‘ROMO’ — in next phase of negotiating retail media network measurement
1 day ago
Marketers’ calls for more granular insights from retail media networks have reached...