{"id":1603,"date":"2026-07-07T13:12:00","date_gmt":"2026-07-07T13:12:00","guid":{"rendered":"https:\/\/feeder.co\/help\/?p=1603"},"modified":"2026-07-07T13:45:09","modified_gmt":"2026-07-07T13:45:09","slug":"keyword-matching","status":"publish","type":"post","link":"https:\/\/feeder.co\/help\/account\/automation\/keyword-matching\/","title":{"rendered":"How keyword matching works in Rules"},"content":{"rendered":"<p>Keywords power Rules and filters in Feeder. Whether you\u2019re starring posts about a topic you love or filtering out noise, it helps to know exactly what a keyword will match. Here\u2019s the full picture.<\/p>\n<h2>The basics<\/h2>\n<p>Keywords match whole words, in any capitalization. The keyword <code>sport<\/code> matches \u201csport\u201d, \u201cSport\u201d, and \u201cSPORT\u201d, but not \u201csporting\u201d, since that\u2019s a different word.<\/p>\n<h2>Phrases<\/h2>\n<p>A keyword can be several words, like <code>climate change<\/code>. It matches posts where those words appear together, in that order. Quotes are optional: <code>\"climate change\"<\/code> works exactly the same as <code>climate change<\/code>.<\/p>\n<h2>Wildcards<\/h2>\n<p>Use <code>*<\/code> to match any number of characters. The keyword <code>sport*<\/code> matches \u201csport\u201d, \u201csports\u201d, and \u201csporting\u201d. There is also <code>%<\/code>, which matches exactly one character: <code>h%llo<\/code> matches \u201chello\u201d and \u201challo\u201d.<\/p>\n<h2>Matching capitalization exactly<\/h2>\n<p>Sometimes capitalization is the whole point. Maybe you want to catch the news agency byline \u201cNAME\u201d without matching every mention of \u201cName\u201d, or the country \u201cUS\u201d without the word \u201cus\u201d.<\/p>\n<p>Click <strong>Aa<\/strong> on a keyword after adding it, and it will only match its exact capitalization. Click Aa again to turn it off.<\/p>\n<h2>Seeing what matches<\/h2>\n<p>The live preview next to the rule editor shows which posts your keywords match, so you can fine-tune before saving. And remember: Rules and filters only apply to new posts, so posts already in Feeder stay as they are.<\/p>\n<p>Any questions? Let us know at support@feeder.co<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What keywords match in Rules and filters: whole words, phrases, wildcards, and how to make a keyword match exact capitalization.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[206],"tags":[],"yst_prominent_words":[],"class_list":["post-1603","post","type-post","status-publish","format-standard","hentry","category-automation"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p893aM-pR","_links":{"self":[{"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/posts\/1603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/comments?post=1603"}],"version-history":[{"count":2,"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/posts\/1603\/revisions"}],"predecessor-version":[{"id":1606,"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/posts\/1603\/revisions\/1606"}],"wp:attachment":[{"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/media?parent=1603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/categories?post=1603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/tags?post=1603"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/feeder.co\/help\/wp-json\/wp\/v2\/yst_prominent_words?post=1603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}